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BACKGROUND / IDEA
The campaign generated +37 million media impressions within a week and made people play with the video for a total of 452,088 seconds. The average view duration was 26 seconds, in other words the entire length of the video!
37 million media impressions. 452,088 seconds of video played
A Completely New Music Experience. Lates Music-based Experience is Climbing Up The Charts. BACARDÍ has hacked YouTube’s Fast-forward Feature to Create a DJing Platform.